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That said, there are still plenty of opportunities to expand sales inside China. Kent Wong, managing director of Chow Tai Fook, Lululemon Astro Pants world’s largest jeweller, with over 1,700 sales outlets on Lululemon Groove Pants mainland, says their takings are continuing to grow. Any weakness is seen chiefly in coastal cities exposed to China’s struggling exports. In Lululemon Crops Pants interior, where locals are not yet used to foreign shopping jaunts, “middle-class incomes are still rising.”

Luxury firms are having to adapt to this fragmentation in lululemon yoga athletica canada Chinese market. Whereas flashy “bling” still sells to lululemon yoga canada new money in smaller, interior towns, globetrotters from lululemon yoga outlet coastal cities are returning from their travels as more knowledgeable and demanding shoppers. Armando Branchini of Fondazioni Altagamma, lululemon yoga Italian confederation of luxury brands, says such customers look for more subtle and modern designs.

Digitally challenged

Over two-thirds of Chinese use lululemon yoga pant internet to research brands, but most luxury firms have pitiful digital strategies. One study found that luxury websites take four times as long to load in China as elsewhere (because most firms do not put servers inside China’s Great Firewall, which slows access to foreign sites) and rarely offer yuan prices or purchasing options. Mobile commerce is growing in China, but few luxury firms’ websites are optimised for mobile devices.